Experimentation and innovation to deliver on strategy

Case Study

How do you make strategy a reality? Strong and aligned leadership with rein to experiment intelligently and the skills to empower the people around them.

In 2022, Vodafone partnered with Sheppard Moscow to build the Customer Experience (CX) Labs, a leadership development programme to help Vodafone realise their new strategy. We ignited leaders across markets to deliver for the customer, innovating new solutions through smart experimentation and empowering the cross-functional teams around them. In this case study, we share four stories from CX Labs participants; each in a different market, a different business function and a different experiment, and all having real impact on the CX imperative. Curious about how we did it? Check out the full case study below.