Roby Blass

Based in London, I play a key role in Sheppard Moscow’s work with global clients, particularly in the telecommunications and tech sectors. I’ve led major programmes such as the ‘Ericsson on the Move’ leadership culture transformation, working with 2,500+ leaders to embed a new culture in a 140-year-old company, and partnered with Vodafone to drive leadership development focused on customer experience innovation.

Beyond telecoms, I’ve supported clients in financial services, including Alpha Bank in Greece and Bank of Ireland, helping to build leadership capability. I’ve also led leadership and team effectiveness programmes for the World Bank Group and the European Investment Bank, and worked with private equity-backed firms such as V Group and a technology-based geospatial data company. In the infrastructure sector, I’ve facilitated team effectiveness initiatives with the Elizabeth Line, Thames Tideway and ExxonMobil. Other representative work includes leadership development with Kingspan and partner development programmes with a UK-based Big 4 professional services firm.

Prior to consulting, I held senior roles in Leadership and Organisational Development at HSBC, Unilever, Barclays, and within Big 4 consultancies.

Originally from Argentina, I bring a global perspective to my work. My purpose is to build leadership and organisational capacity – enabling organisations to become more effective while enriching the lives of the people who work in them. I bring a playfulness balanced with emotional sincerity to my work – creating space for leaders and teams to grow with purpose, clarity, and connection.